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  1. #1
    Join Date
    May 2004
    Location
    Philadelphia, PA
    Posts
    7,558

    Default Case study on how to sell snake oil

    This week, Gwyneth Paltrow’s high-profile lifestyle and e-commerce site, Goop, gave birth to a beautiful gift to the Internet — and it wasn’t a moon-powered vagina egg that invigorates our mystical “life force.” No, it was a perfectly crafted reference guide for how to sell snake oil.

    It’s really quite impressive.

    In case you’re unfamiliar — or just need an empowering refresher — Goop is a site directed mostly toward affluent women that peddles pricey products and overuses the word “empower” while dabbling in many forms of pseudoscience and quackery — everything from homeopathy to magic crystals and garden-variety dietary-supplement nonsense.

    Despite all logic and much hope for humankind, Goop has proven successful.

    With a posh, new-age vibe and Paltrow’s celeb status, it raised $15 to $20 million in venture capital last year alone.

    This year, the Goop group teamed up with Condé Nast to begin publishing a quarterly print magazine as well as digital content. (Condé Nast also owns Ars, by the way.)

    https://arstechnica.com/science/2017...ell-snake-oil/

    The Hackmaster
    dlevere's blog

  2. #2
    Join Date
    Mar 2007
    Posts
    1,544

    Default

    Goop is just another embarrassment to humanity, just more liars conning people into thinking they're buying gold but they're really buying crap. More golden turd vendors.

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